In this day and age, television adverts and billboard posters are not used as frequently to persuade consumers to buy products. Social media is now one of the best platforms for businesses to use to reach their potential customers, not only to sell products, but also to conduct research and find out what consumers want. This opens up a whole new market for business opportunities, as social influencers are becoming in demand. A successful influencer makes their money through creating an appealing online presence with a large following, and through their posts, they advertise and promote products. If this is a role you are looking to get into, then here are a few tips to help you increase your chances of becoming a successful social influencer.
The quality of your content is the most important factor in creating a successful social output. If you are producing low-quality photographs and video content, or poorly written blogs, you will lose consumer interest. The quality of your work is also what will attract paid work and collaborations from larger companies. It can also be beneficial to get some professional photographs done by photographers such as Mike Sansone, in order to make your content more appealing.
When creating posts, make sure to directly address your audience, in order to connect with them and draw people in. You should also try and respond to as many direct messages as possible so that your audience feels valued.
Decide on your angle
There are lots of bloggers and influencers out there, so you need to find your niche. This should be something you are already interested in, and which you feel comfortable talking about. Most influencers promote fashion and beauty products, but there are plenty of other topics you could get involved in, such as literature or art. You then need to come up with a unique angle to approach your social output from; if you want to be successful you need to be different, so play on anything which will make you stand out. For example, some fashion influencers will approach the topic from an angle of looking at the quality and craftsmanship of clothing, whereas others might look at dressing different body shapes.
Decide on a platform
There are lots of different social media platforms, with most influencers choosing to be most present on Instagram or YouTube. Decide on one platform to use as your main focus, where people can easily find all of your content. You can then choose a few more platforms to be accessible on if you’d like, such as your own blog site. Whichever platform you choose to focus most of your energy on, make sure that you post new content on a regular basis, as this is what will keep people coming back. For YouTube, a good minimum would be once a week, and for Instagram, you should be aiming to post no less than once every other day, but ideally, you would post every day.