Do you have a Fashion or Lifestyle blog and why not a Fashion and Lifestyle blog? In this blogpost I am going to tell you more about having a Fashion and Lifestyle blog.

Why a Fashion and Lifestyle blog?

I started my Fashion and Lifestyle blog only a half year ago. I love Fashion and Lifestyle. So why should I chose between those two?

Lifestyle Blogs Are The Next Big Thing in Influencer Marketing

As influencer marketing has gained in popularity, fashion bloggers have seen an influx in business. Brands are turning to them in droves to blast out their messages.

But, here’s the thing.

Lifestyle bloggers are a great source for reaching your target demographic because they talk about a multitude of things that encompasses the everyday.

In fact, many fashion blogs are transitioning into “lifestyle” blogs because it’s a strategic move. Readers will always look to trusted sources for what to buy next. Readers are so inundated by online content, so their only choice is to seek out trusted sources, like their favorite blogs, and ignore the rest. Right now lifestyle and fashion bloggers are seizing the opportunity to share a multitude of content and help their readers navigate the everyday. If you’re looking for the right blogger to partner up with, look no further than the lifestyle blogger.

Style bloggers are expanding into “Lifestyle” bloggers

Fashion bloggers are seeing a need to provide their readers with more content than just a simple #OOTD. What about the marathon they’re gearing up for, their love of outdoor activities, their obsession with home décor, their weekly trip to the market, the list goes on. And why only share a snapshot of their life?

After all, style bloggers tend to be relatable and open with their readers, which is how they garner such big followings and influence in the first place.

Think creatively about your influencer targeting

It’s time to think creatively about your influencer targeting. A style blogger might not seem like the best fit if you’re lifestyle brand but think about it like this:

Readers look to their favorite style bloggers for opinions on what to buy. If a style blogger believes in your decor brand and recommends it to her readers, that blogger is in the best position to help you market your products.

As more brands start to see the value in working with style bloggers, we’ll see more of them diversify into other lifestyle topics. Brands need to think creatively about how they can partner with style bloggers who share the same demographic.

I really hope I have inspired you with for your own Fashion and Lifestyle blog.